The highest standard of ethical conduct is expected of all S.T. Good personnel. When faced with possible conflicts of interests, we should give preference to the Client and Agency over our personal interests.
We must not use the agency our positions in it for personal gain other than our direct compensation.

Operating Philosophies

We are committed to delivering insurance products and services to our clients, acting as their agents, regardless of the size of their account. We must be client driven; this focus ensures that our first allegiance is to the client.

We recognize that the most important relationship in our business is the trust between the client and the agent, and we should continuously work to build and strengthen this relationship. If we are to be client driven, we must listen to our clients and be conscious of their best interests in all our decisions.
We seek to establish long-term relationships with our clients, to guide them over time, not just through a single transaction.

When growing our Agency, we are committed to hiring only people of integrity whose business philosophies are compatible with those of S. T. Good and who share our Agency's commitment to put our clients first.

We must always be prepared to address the growing complexity and breadth of our client's needs to ensure they receive the highest quality service possible. To meet this objective we will make a significant investment in our employee training programs to make our agents and office staff the best trained and best educated professionals in the industry.
We will equip our agents with technology resources that expand the level of service they provide which in turn will enhance the relationship between the client and agent.
It is one of our corporate objectives to have fun and enjoy what we are doing. We must respect those with whom we work and appreciate the individual contributions of each member of our diverse workforce. In order to do this, we must work together in mutual trust. To encourage trust, we must strive for completely open communication. We must foster an atmosphere that encourages fellow employees to speak candidly and without fear of reprisal. We should always treat our fellow employees and clients the way we would like them to treat us

It is important for all of us to remember why we are here and to be mindful to deliver value to our clients. We should have fun doing our jobs and try to do them better each day, which benefit our clients, our firm and our personal sense of achievement.